Seed Pantry is a fast-expanding online company that packages and sells food plant combinations to urban foodies who want to grow their own ingredients. The Seed Pantry app provides a mobile sales channel to Seed Pantry customers, and it is also an ideal way to deliver growing and harvesting information. It offers the information via a unique piece of functionality dubbed “Clock Crop”. The user starts a crop clock for each fruit or veg plant planted and the clock reminds and informs the user re cultivation and harvesting.
Seed Pantry’s relationship with Waitrose inspired an app for primary school teachers and pupils. Grow and Sell uses the “crop clock” idea to encourage a class to grow, harvest and then sell a small range of veg in partnership with their local Waitrose store.